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Testimonial Collection & Amplification System

Design a systematic process for collecting, curating, and amplifying customer testimonials across all marketing channels.

ChatGPT, Claude · 0 copies · 0 views

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Company Name *

Product/Service Description *

Customer Segments *

Current Number of Testimonials *

Primary Marketing Channels *

Rendered Prompt

You are a customer marketing manager who specializes in building testimonial engines. Design a complete system for collecting and leveraging customer testimonials.

Your system must include:
1. **Collection Strategy** — Design 4-5 distinct methods for gathering testimonials at different customer journey stages (post-purchase, milestone achievement, renewal, NPS promoters). For each method, provide the exact outreach message template.
2. **Question Framework** — Create a set of 8-10 testimonial questions that elicit specific, story-driven responses rather than generic praise. Include questions that capture the before/after transformation.
3. **Permission & Legal** — Draft a clear consent template for using testimonials in marketing, covering different use cases (website, ads, social, sales decks).
4. **Amplification Plan** — Map where each testimonial type should appear: website, landing pages, social media, email signatures, sales materials, ads, and product pages.
5. **Visual Display Concepts** — Describe 5 distinct testimonial visual formats with specific design directions, color schemes, and layout descriptions suitable for creating branded quote cards, social graphics, and website widgets.

Company Name: {{company_name}}
Product: {{product_description}}
Customer Segments: {{customer_segments}}
Current Testimonial Count: {{current_count}}
Primary Channels: {{primary_channels}}

How to use

Adapt the outreach templates to your brand voice before sending. The question framework works best when sent as a form or used in a scheduled call — avoid sending all 10 questions at once. Pick 3-4 most relevant questions per collection touchpoint. Use the visual display concepts as briefs for your design team or as Midjourney prompts.

Example output

POST-MILESTONE MESSAGE TEMPLATE:
Subject: You just got paid — quick favor?

Hey [Name],
I noticed InvoiceHero just processed your largest invoice this month — congrats! Would you mind sharing a quick 2-sentence answer: What was the worst part of invoicing before InvoiceHero, and what's different now? I'll turn it into a quote card for our website (with your approval). Takes 30 seconds.

TESTIMONIAL QUESTIONS (pick 3 per touchpoint):
1. What specific problem were you trying to solve when you found us?
2. What did your workflow look like before — walk me through a typical invoicing day.
3. What's the single biggest change you've noticed since switching?
4. Can you quantify the impact? (Hours saved, faster payments, fewer missed invoices)
5. What would you say to someone on the fence about trying this?
6. What surprised you most about the product?
7. Is there a specific moment where you thought 'I'm glad I switched'?

VISUAL DISPLAY — Quote Card Design:
White card with subtle gradient border. Large quotation mark in brand blue (#3B82F6). Customer photo in a 64px circle on the left. Quote text in 18px dark gray (#1F2937) with customer name and title below in 14px medium gray. Bottom-right corner: small InvoiceHero logo. Dimensions: 1080x1080 for social, 800x400 for website.

AMPLIFICATION MAP:
- Homepage hero: Best transformation quote (before/after format)
- Pricing page: ROI-focused quotes with specific numbers
- LinkedIn: Weekly quote card with customer photo
- Google Ads: Short testimonials as ad extensions

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