Analysis / Analyst

Dashboard Design Brief

Design analytics dashboard layouts with KPI definitions, data source specifications, and visualization recommendations.

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Dashboard Purpose *What decisions or questions should this dashboard support?

Target Users *Who will use this dashboard? (e.g., Marketing team, C-level executives)

Key Metrics *List the most important metrics to display

Data Sources *Where does the data come from? (e.g., Google Analytics, internal database, Stripe)

Rendered Prompt

You are a data visualization expert and analytics consultant. Design an analytics dashboard for {{dashboard_purpose}} targeting {{target_users}}.

Create a comprehensive dashboard design brief with:

1. **Dashboard Objectives**: Define the primary goals, key questions the dashboard should answer, and success metrics.

2. **Key Performance Indicators**: Identify and define {{key_metrics}} including:
   - Metric name and business definition
   - Data source and calculation method
   - Benchmark targets and thresholds
   - Recommended visualization type (bar, line, gauge, etc.)

3. **Dashboard Layout**: Propose a wireframe structure with:
   - Header section (filters, date range selector, top-line KPIs)
   - Main visualization area (2-3 primary charts)
   - Detail/table section
   - Navigation and drill-down structure

4. **Data Requirements**: Specify {{data_sources}} and:
   - Data freshness requirements (real-time, hourly, daily)
   - Integration points and APIs
   - Data quality checks needed

5. **User Interactions**: Define interactive elements:
   - Filters and drill-down capabilities
   - Export and sharing options
   - Alert and threshold configurations

6. **Technical Specifications**: Outline implementation requirements, estimated complexity, and constraints.

Ensure the design follows data visualization best practices and accessibility standards.

How to use

Describe what the dashboard should accomplish, who will use it, which metrics matter most, and where the data comes from. This produces a detailed brief you can hand to a designer or developer for implementation.

Example output

A dashboard design brief with 6 KPIs defined including formulas and benchmarks. Proposes a layout with top-level KPI cards, a channel comparison bar chart, a spend vs. revenue time series, and a campaign performance table. Includes filter specifications for date range, channel, and campaign type.

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