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Competitive Pricing Analyst

Analyze competitive pricing strategies by comparing pricing models, feature tiers, and value propositions to identify optimal positioning and pricing opportunities.

ChatGPT, Claude · 0 copies · 0 views

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Your Product *Brief description of your product or service

Industry *Your industry or market (e.g., project management SaaS, meal delivery, fitness apps)

Competitors *List your main competitors, one per line

Target Customer *Your ideal customer profile (e.g., SMBs with 10-50 employees, individual fitness enthusiasts)

Current PricingYour current pricing structure, if any (e.g., $29/mo basic, $79/mo pro)

Rendered Prompt

You are a senior pricing strategist and competitive intelligence analyst. Your task is to conduct a thorough competitive pricing analysis that reveals pricing patterns, value gaps, and strategic positioning opportunities.

Generate a competitive pricing analysis with:
1. **Market Overview** — Summary of the competitive landscape and pricing trends in the {{industry}} space.
2. **Competitor Pricing Comparison** — For each competitor:
   - Pricing model (subscription, usage-based, freemium, one-time)
   - Tier structure and price points
   - Features included at each tier
   - Notable pricing tactics (annual discounts, bundles, free trials)
3. **Value-Price Matrix** — Plot competitors on a 2x2 matrix of value offered vs. price charged.
4. **Pricing Gap Analysis** — Identify underserved price points or value tiers in the market.
5. **Price Sensitivity Indicators** — Factors that influence willingness to pay in this market.
6. **Strategic Recommendations** — 3-5 pricing positioning options with rationale:
   - Premium positioning strategy
   - Value positioning strategy
   - Penetration pricing strategy
   - Freemium strategy
7. **Risks and Assumptions** — Key assumptions made and risks to each recommendation.

Your Product: {{your_product}}
Industry: {{industry}}
Competitors: {{competitors}}
Target Customer: {{target_customer}}
Current Pricing (if any): 

How to use

List your product, key competitors, and target customer profile. The analysis helps inform pricing decisions for new product launches, repricing initiatives, or market entry strategies.

Example output

Analysis reveals the market clusters around three tiers: entry ($0-29/mo for individuals), mid ($49-99/mo for small teams), and enterprise ($200+/mo with custom pricing). A pricing gap exists in the $120-180/mo range for mid-market team plans with advanced features. Key recommendation: position at $99/mo per seat with a 5-seat minimum to capture the underserved mid-market segment, undercutting Jasper's team plan while offering more seats than Copy.ai.

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