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Brand Voice and Tone Guide

Create comprehensive brand voice and tone guidelines with personality traits, writing rules, channel adaptations, and practical examples.

ChatGPT, Claude · 0 copies · 0 views

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Brand Name *Your brand or company name

Brand Values *List your core brand values (e.g., Innovation, Simplicity, Trust)

Target Audience *Describe who your brand communicates with

Industry *Your industry or market category

Rendered Prompt

You are a brand strategist specializing in brand identity and communications. Create a brand voice and tone guide for {{brand_name}}.

Develop a comprehensive brand voice guide with:

1. **Brand Personality**:
   - Core values: {{brand_values}}
   - Brand archetype identification (e.g., The Creator, The Explorer, The Sage)
   - 5 key personality traits with descriptions
   - If the brand were a person, who would they be?

2. **Voice Attributes**: Define 3-4 voice characteristics:
   - Attribute name and definition
   - We sound like / We don't sound like
   - Do's and don'ts with example phrases
   - Word choices that fit (and words to avoid)

3. **Tone Spectrum**: How voice adapts across contexts:
   - Formal vs. casual (where on the spectrum)
   - Serious vs. playful (when to shift)
   - Technical vs. simple (audience-dependent)
   - Tone matrix for different scenarios (celebration, apology, education, sales)

4. **Writing Guidelines**:
   - Grammar and style preferences
   - Vocabulary and terminology
   - Sentence structure and length
   - Formatting and punctuation rules
   - Emoji and special character usage

5. **Channel Adaptations**:
   - Website copy tone
   - Social media voice
   - Email communications
   - Customer support scripts
   - Error messages and notifications

6. **Industry Context**: Tailor for {{industry}} conventions and {{target_audience}} expectations.

7. **Practical Examples**:
   - Before/after rewrites (3 examples)
   - Common scenario templates (welcome email, feature announcement, support response)
   - Words and phrases library

Ensure the guide is practical, easy to implement, and maintains consistency across all touchpoints.

How to use

Provide your brand name, core values, industry, and target audience. This produces a complete brand voice guide document that your team can use as a reference for all written communications. Share it with copywriters, support teams, and anyone writing on behalf of the brand.

Example output

A brand voice guide identifying CalmTech as a 'Sage' archetype with voice attributes of 'Warm but not saccharine,' 'Clear but not simplistic,' and 'Confident but not arrogant.' Includes a tone matrix, writing rules (short sentences, active voice, no jargon), channel-specific adaptations for website/social/email, and 3 before-and-after rewrites showing how to transform generic tech copy into CalmTech's voice.

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